Nikolas Baron, a member of the Grammarly marketing team in San Francisco has some very interesting facts on the correlation of writing well and monetary reward.
Grammarly, a company that
develops and distributes professional writing software, was interested in
knowing if the accuracy of a writer’s Elance profile affected the writer’s
candidacy, earnings, and reputation. To this aim, the company surveyed the
profiles of some 450 professional freelancers on Elance.com. The study yielded this interesting result: There is a strong
correlation between the highest-rated writers and the accuracy of their
profiles. In fact, four- and five-star rated writers offering services on the
online staffing platform have something in common. Can you guess what it is?
No, it is not college degrees or years of experience; some freelancers are
self-taught, and others are just entering the world of writing. What is it?
Grammarly found a positive correlation between the accuracy of the
freelancer’s profile and their ratings. The highest possible rating on Elance
is five stars. Of the writers evaluated, the ones who received at least four
stars for their completed projects had a lower number of errors in their
profiles than freelancers who received less than four stars. In other words,
contractors with few errors in their profile statements were more likely to
receive high ratings on the jobs than writers who had less grammatically
correct profiles. Why do you suppose this is? We have three theories.
Theory One: They Spend Time
Writing a Good Profile
One idea is that writers with high ratings take more time to write their
profile. They invest the time and effort necessary to create a complete,
well-written description of their experience and talent. If this quality
transfers to the jobs that they perform, these writers spend more time writing
documents for the client. This careful diligence, in turn, leads to high
ratings and satisfied clients.
Theory Two: They Are Meticulous about the Details
A meticulous person pays attention to details. Therefore, writers who
possess this quality proofread their profile several times after writing it. They may use professional tools such as an
automated grammar checker to screen for mistakes. When hired
for a job, they spend as much time as is necessary to ensure the documents they
author are as accurate as possible. They take care to fulfill all of the job’s
requirements. As a result, the clients are happy and give the writers high
ratings.
Theory Three: They Command More Respect
Clients use profiles to decide which contractor is best suited to
complete their project. Writers with well-written profiles impress clients with
their skills before hire. When the contractor’s work lives up to the profile,
the impressed clients may be more likely to translate their satisfaction into
stars.
What is your theory? Why do you think the highest-rated contractors have
the fewest errors in their online profiles? Do you have a profile on an online
freelancing platform? If so, you might want to test the first two theories.
Take a few moments and review your profile. Complete all the relevant sections.
Update your experience and education. Finally, clean up any spelling or grammar
errors. Soon, you may see your ratings improve!
Bio:
Nikolas Baron discovered his love for the written word in
elementary school, where he started spending his afternoons sprawled across the
living room floor devouring one Marc Brown children’s novel after the other and
writing short stories about daring pirate adventures. After acquiring some
experience in various marketing, business development, and hiring roles at
Internet startups in a few different countries, he decided to re-unite his
professional life with his childhood passions by joining
Grammarly’s marketing team in San Francisco. He has the pleasure of being
tasked with talking to writers, bloggers, teachers, and others about how they
use Grammarly’s online proofreading application to improve their writing. His
free time is spent biking, traveling, and reading.
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